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Drivers encouraged to 'Bag it, Bin it!'

16 Feb 2012

Car insurance policyholders have been urged to 'Bag it, Bin it!' in order to significantly reduce the amount of roadside litter recorded around England.

The Highways Agency has delivered the message, after the organisation claimed that it removes close to a quarter of a million sacks of rubbish from the country's motorways on an annual basis.

However, a similar campaign set up last summer resulted in the amount of litter collected on major routes in north-west England and the East Midlands decreasing considerably.

As a result, roads minister Mike Penning said: "Following the 'Bag it, Bin it!' message is an easy way to reduce litter. If all drivers kept a bag in their vehicle to store rubbish and then disposed of it safely, it would be a really positive move in tackling roadside litter."

Earlier this month, the Institute of Advanced Motorists called on drivers and passengers to do more to encourage people to buckle up when heading on any road trip.

Posted by Judith Stevenson